Private dentist in Rugby town centre · Newbold Road, free parking at the door
A dentist you actually look forward to visiting.
Rugby Smiles is a private dentist in Rugby, on Newbold Road, and has looked after teeth here for over 20 years. Six dentists, a hygiene team, our own denture maker, and everything from a first check-up to implants under one roof. Whatever's brought you here, it starts with an unhurried look and a plain-English explanation. Nothing is decided without you.
- Put at ease from the first minute, whatever your history with dentists
- Honest advice on what your mouth actually needs, and what it doesn't
- A written plan with fair prices and nothing pushed, whether it's a check-up, implants, Invisalign or a new smile
£45 for new patients, usually £65. One unhurried visit, everything explained, nothing sold.
Whatever brings you in
Everyone arrives with a reason. These are the usual ones.
A check-up you've been meaning to book. A smile you'd like to enjoy a bit more. A tooth that wants seeing to. Each one starts the same way here: a calm look, a conversation, and a plan you can take home.
Getting yourself sorted
A proper check, a clean if you'd like one, and a clear picture of where your teeth are. For most people that's the whole visit, and it's a good feeling to have it done.
A smile you'd enjoy more
Straighter teeth, a whiter shade, a chip tidied or a gap closed. You'll see what's possible on screen and get the price in writing before deciding anything.
A tooth that needs seeing to
An ache, a sensitive spot, a bit that's broken. Seen early it's usually a quick fix, and if it's urgent we'll see you the same day.
The first visit is the same whichever it is. What actually happens →
Why people stay for twenty years
Three things Rugby patients tell us afterwards.
You're told what's what
What's fine, what can wait, what needs doing and what each option costs. In writing, before anything starts.
It's calmer than you expected
Most people who walk in are nervous. Nobody rushes, everything is explained as it happens, and you can stop at any point.
Everything's under one roof
Implants, aligners, sedation, and dentures made on site by our own technician. Your dentist and your specialist are the same team.
"Constantly telling you what's happening, seeing if you're okay. I'm not worried about going back."
Google review, August 2026
"Georgia was friendly, professional, and made me feel really comfortable throughout."
Google review, August 2026
"Emergency appointment needed. Was seen that morning. Ash explained what was going on, which put my mind at rest."
Google review, August 2026
Rated 5.0 from 500+ Google reviews
Read all our reviews →
“Friendly staff, great service, very clean. Treatment plan offered but didn’t feel pushed into having any treatment.”
“First visit to rugby smiles dentist. Absolutley brilliant. They made me feel relaxed and no rushing. I would recommend this dentist fully.”
“I usually dread my dentist appointments, but my experience with Dr Zala completely changed that. He explained everything as he went and made me feel really at ease. Lovely, friendly practice too.”
“Emergency appointment needed. Was seen that morning. Ash was brilliant. Explained what was going on which put my mind at rest. Can't rate these guys highly enough.”
“Best dentists I have have ever been to. Everyone is friendly, professional, explain everything clearly- would 100% recommend”
“Really pleased with my treatment, very helpful staff, felt like they actually cared about the best result for me rather than just to make more money from me!”
“Brilliant service, very friendly, hadn't been for a while and made to feel very comfortable.”
“A really warm and welcoming space with really friendly staff, everyone made my daughter feel really safe throughout her appointment today, thank you! we would definitely recommend”
“Been a patient at Rugby Smiles for a couple of years now, and the service has been great. Called for an emergency appointment and they saw me 5 minutes later!”
“Brilliant service as always. Great people, so friendly and smiley! Fantastic value for money. Really nice waiting room too - very soothing decor.”
“Absolutely excellent dentist, made me feel really comfortable, clean inside, lovely staff. Would recommend in a heartbeat.”
“Super friendly and welcoming! Always feel comfortable and everything is explained clearly”
“Excellent service, well equipped and everything was explained to me before any treatments/procedures. Highly recommend.”
“I had my initial consultation with Georgia, she was super welcoming & explained everything perfectly, made me feel so comfortable which can be difficult when it comes to talking about your teeth!”
“They were very kind and understanding. They went at a pace I was comfortable with.”
“Excellent service . Dentist put me at ease . The place is also spotlessly clean and welcoming. Thank you”
See inside before you come
Forty seconds inside our Rugby practice.
"We're in Rugby town centre. Feel at ease from the moment you walk through the door."
Georgia, our treatment coordinator, walks you in. She's the first person you'll speak to, and the one who books you in.What we do, with prices
Dental treatments in Rugby, priced before you decide.
Every page below says what it costs, what's involved, and who'll look after you. Prices are genuine starting points, confirmed in writing before anything begins.
New-patient check-up in Rugby
One unhurried visit. A proper look, a plain-English plan, and prices in writing. No lecture about how long it's been.
Emergency dentist in Rugby, same day
Toothache, a broken tooth, a lost filling or swelling. Call before 10am for the best chance of being seen that morning.
Nervous patients, Rugby
You don't have to start in the chair. A chat first, IV sedation if you want it, and nothing happens without your say-so.
Invisalign in Rugby
Four dentists fit them every week. A free 3D scan shows your finished smile before you decide. Fixed braces too, if that's the honest answer.
Dental implants in Rugby
Placed here by Dr Savan Zala, MSc Dental Implants. Single teeth, several, or a whole arch. Dentures made here too, by our own technician.
Cosmetic dentistry in Rugby
Chips fixed and gaps closed in one visit, whitening that's safe and lasts, veneers when something tougher is needed.
Hygienist and Airflow in Rugby
Warm-spray Airflow cleaning that doesn't scrape. Book the hygienist directly, no check-up needed first.
Children's dentist in Rugby
First visits that are just a look and a chat, so the dentist never becomes a thing to dread. Sports mouthguards too.
Dental plan and finance
Check-ups and hygiene covered from £22 a month, and 0% finance on the bigger treatments.
Looking for something else? Root canal, crowns, extractions, gum disease, jaw pain, sedation and more are on the full price list.
Three ways to start
Which visit do you need?
Most people start with one of these three. Pick the one that fits, and the page behind it explains everything else.
| New-patient check-up | Hygienist and Airflow | Emergency visit | |
|---|---|---|---|
| Best for | New here, or it's been a while, or you want a plan for something specific | A proper clean, staining, or gums that bleed when you brush | Toothache, a broken tooth, a lost filling or crown, swelling |
| What happens | A full check of teeth, gums and mouth, X-rays if needed, and a written summary with prices to keep | An Airflow clean: a warm spray of water and fine powder instead of scraping, then advice on keeping gums healthy | A dentist examines the problem, gets you comfortable, and explains what's going on in plain English |
| How soon, how long | Book online in two minutes. Half an hour, no rush | Book online in under a minute | Slots held every day. Call before 10am for the best chance of same-day |
| Do I need to be registered? | No. This is how you register | No. Direct Access lets you book without seeing a dentist first | No. Anyone in pain can be seen |
| What it costs | £45, usually £65. X-rays £10 each if needed, usually two | £92 for registered patients, £107 through Direct Access | £50 assessment. X-rays £10 each. Any further treatment priced in writing first |
| Book a check-up | Book the hygienist | In pain today |
New-patient check-up
Best for New here, or it's been a while, or you want a plan for something specific
What happens A full check of teeth, gums and mouth, X-rays if needed, and a written summary with prices to keep
How soon, how long Book online in two minutes. Half an hour, no rush
Registered? No need. This is how you register
Cost £45, usually £65. X-rays £10 each if needed, usually two
Book a check-upHygienist and Airflow
Best for A proper clean, staining, or gums that bleed when you brush
What happens An Airflow clean: a warm spray of water and fine powder instead of scraping, then advice on keeping gums healthy
How soon Book online in under a minute
Registered? No need. Direct Access lets you book without seeing a dentist first
Cost £92 for registered patients, £107 through Direct Access
Book the hygienistEmergency visit
Best for Toothache, a broken tooth, a lost filling or crown, swelling
What happens A dentist examines the problem, gets you comfortable, and explains what's going on in plain English
How soon Slots held every day. Call before 10am for the best chance of same-day
Registered? No need. Anyone in pain can be seen
Cost £50 assessment. X-rays £10 each. Any further treatment priced in writing first
In pain todayNot sure which? The 60-second check gives you a steer, or ring 01788 579577 and Georgia will tell you.
Who you'll meet
Your dentists in Rugby: six of them, a denture maker, and Georgia.
Tim founded the practice and oversees it. Four of our dentists do check-ups and Invisalign. Sav places the implants. Nikkita and Jasmeet lead cosmetic work. Brett makes dentures on site. Georgia is who you'll speak to first.
Not sure what you need?
Sixty seconds, no name, an honest steer.
A few taps about what's bothering you. You get a plain answer about which treatment, roughly what it costs, and whether it's worth a visit. Nobody rings you.
Before you book
The questions Rugby patients ask us most.
I haven't been to a dentist in years. Will I get a lecture?
Can I book the hygienist without a check-up?
What does a first visit cost, and what's included?
I'm nervous. Genuinely, will this be an ordeal?
Something hurts. Can I be seen today?
Is it easy to get to, and can I park?
In short
One calm visit. Everything explained. Nothing decided without you.
The whole page in three lines, for anyone who scrolled straight here.
- New-patient check-up £45, usually £65. A proper look, a plain plan, prices in writing.
- Six dentists in Rugby, on Newbold Road, implants, aligners, cosmetic work and dentures all under one roof, 0% finance available.
- Rated 5.0 from 500+ Google reviews, free parking at the door, same-day if something hurts.
Nothing to decide on the day. Bring someone with you if you'd like. Rather we rang you? Ask Georgia to call you back.
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