New patients welcome · Rugby, Warwickshire
Been putting off the dentist?
Start with one honest check-up.
A thorough, unhurried examination with a GDC-registered dentist and a clear written plan with exact prices — with no judgement and no lecture, however long it’s been and however anxious you feel about coming in.
Takes 2 minutes to book · Free parking on site · Saturdays by arrangement
Sound familiar?
Half our new patients start with an apology.
You don’t need one.
Whether it’s been two years or twenty, the first visit is the same: we listen first, examine gently, and explain everything in plain English. Nothing happens without your consent.
“It’s been years — I’m dreading the telling-off.”
You won’t receive one — ever. We have seen every situation there is, and our only interest is where your teeth go from here, not where they’ve been.
“I’ve just moved to Rugby and need a dentist I can trust.”
We’ve been at 3 Newbold Road for over 20 years. Ask around — or read the 500+ Google reviews. Rugby knows us.
“Something’s niggling and I’d rather know than wonder.”
One visit and you’ll know exactly what it is, what it would cost to put right, and how urgent it really is. In our experience, the wondering is usually worse than the answer.
“I don’t want to be sold things I don’t need.”
You’ll leave with a written plan and exact prices to take home and consider in your own time. No pressure at the chair, and no follow-up sales calls. Your teeth, your decision.
“Honestly? It’s not my teeth — it’s the anxiety. My heart races just thinking about the chair.”
We hear this almost every day, and it shapes how we work. A check-up involves nothing more than looking and talking; you set the pace, you can pause at any moment, and nothing ever happens without your consent. And if even that feels like too big a first step, you can begin with a relaxed chat with Georgia instead — no chair, no exam, no obligation.
If anxiety is what’s kept you away, you’re in the majority here — and you don’t have to start in the chair. You’re welcome to book a free, informal chat with Georgia, our treatment co-ordinator, before any appointment. See how we care for nervous patients →
What you get for £45
One visit. Everything checked.
Nothing hidden.
Your new patient check-up
Limited-time price for new patients
Being straight with you: X-rays aren’t included — they’re £10 each and we usually take two. A hygiene clean with Airflow® can be added to the same visit for £92 where the diary allows. You’ll always know the cost before we do anything.
What actually happens
Online at any hour, or call and speak directly with our reception team. Choose a time that suits you — Saturdays by arrangement.
Meet your dentist, have everything checked, and ask anything you like. If you’re anxious, tell us — the pace is always yours, and you can pause at any point.
A written plan with real prices in your hand. If your teeth are healthy, we’ll be pleased to tell you exactly that — and see you in six months.
Rated 5.0 from 500+ Google reviews
What people say after they finally book
“Friendly staff, great service, very clean. Treatment plan offered but didn’t feel pushed into having any treatment.”
Nettle · Google review“I’ve been going there for nearly 15 years and they are always pragmatic with check-ups and treatment plans. They even managed to fit me in for a scale and polish the same day.”
Rhys M. · Google review“From the moment I arrived, I was made to feel very welcome and at ease. Everything was explained clearly throughout my appointment. I felt very well looked after.”
Soumendra C. · Google reviewThe advice we give every patient
How to keep your mouth healthy
between visits
A check-up is a snapshot — daily habits do most of the work. This is the same impartial advice we give in the chair: nothing to buy from us, simply what the evidence supports.
Watch the sugar — especially how often
We recommend keeping free (added) sugars below 30g a day — roughly seven teaspoons, and less than you’ll find in one bottle of many soft drinks. Just as important is frequency: every sugary snack or drink starts a fresh acid attack on your enamel, so keeping sugar to mealtimes gives your teeth time to recover in between.
An electric toothbrush is a worthwhile upgrade
The evidence is consistent: electric toothbrushes remove more plaque than manual brushing for most people. Two minutes, twice a day, letting the brush do the work — scrubbing hard doesn’t clean better, and over time it can wear enamel and gums.
Any toothpaste — as long as the fluoride is right
We’re impartial on brands, because the brand matters far less than the fluoride. For adults, we recommend checking the ingredients for 1,350–1,500ppm fluoride — that’s what does the protective work. Beyond that, most premium claims are marketing rather than medicine.
Spit, don’t rinse — and clean between your teeth
After brushing, spit out the excess but don’t rinse: rinsing washes away the fluoride that’s still protecting your teeth. Once a day, clean between your teeth with interdental brushes or floss — it’s where brushes can’t reach and where most problems begin.
And every six months or so, a professional clean reaches what home care can’t. Our hygiene page explains the gentle Air-Flow clean →
Before you book
The questions everyone asks
I haven’t been to a dentist in years. Will I get told off?
Do you take NHS patients?
Do you see children?
Do I need X-rays? What do they cost?
Can I have a clean at the same appointment?
What happens if I need treatment?
I’m genuinely nervous. Can you work with that?
How long does it take, and where do I park?
The hardest part is booking.
That takes two minutes.
One honest check-up, £45 for a limited time, and you’ll know exactly where you stand. Whatever happens after that is entirely your decision.
Rugby Smiles Dental Clinic · 3 Newbold Road, Rugby CV21 2LQ · Free parking on site
£45 new-patient rate is a limited-time offer (usually £65). X-rays (£10 each, usually two) and hygiene (£92) are charged separately.