New patients welcome · Private dentist in Rugby, Warwickshire
A private dentist in Rugby who puts you at ease
and explains everything.
★★★★★ 5.0 · 500+ Google reviews
Your first visit is as much a conversation as an examination: what you’d like from your teeth, what we can see, and how best to keep them healthy. Half an hour, no rush, no pressure either way.
Takes 2 minutes to book · free parking on site
Sound familiar?
New to the area, between dentists,
or just been a while?
Whatever brings you to a private dentist in Rugby, the first visit is the same: a proper look at everything, explained as we go, and nothing decided without you. No catching up to do — just a fresh start, at whatever pace suits you.
“I’ve just moved to Rugby and need a dentist I can trust.”
We’ve been at 3 Newbold Road for over 20 years. Ask around — or read the 500+ Google reviews. Rugby knows us.
“My old dentist has closed, and I can’t find an NHS place.”
We’re a private dentist, but a first check-up is £45, children are £20, and our £22/month plan covers routine care. If you’re set on an NHS place, our guide explains your options honestly.
“Something’s niggling and I’d rather know than wonder.”
One visit and you’ll know exactly what it is, what it would cost to put right, and how urgent it really is. In our experience, the wondering is usually worse than the answer.
“I don’t want to be sold things I don’t need.”
You’ll leave with a written plan and exact prices to take home and consider in your own time. No pressure at the chair, and no follow-up sales calls. Your teeth, your decision.
“It’s been years — and honestly, I’m nervous.”
We hear this every week and it’s no problem. A check-up is looking and talking — you set the pace, and you can pause any time. If even that feels too much, start with a chat with Georgia instead: no chair, no exam, no obligation. See how we look after nervous patients →
What actually happens
Here’s exactly what happens —
no surprises in the chair either
Booked in two minutes, by a real person
Online at any hour, or call and speak directly with our reception team. Choose a time that suits you — Saturdays by arrangement.
Half an hour, never clock-watched
Meet your dentist, have everything checked, and ask anything you like — and if you’d rather take it slowly, just say.
Leave knowing exactly how to keep your teeth healthy
Most people leave with a clean bill of health and a couple of tips, and we see them in six months. If something is worth doing, it’s written down with the price, for you to decide in your own time.
Rated 5.0 from 500+ Google reviews
Advice you can trust
“Friendly staff, great service, very clean. Treatment plan offered but didn’t feel pushed into having any treatment.”
“Really pleased with my treatment, very helpful staff, felt like they actually cared about the best result for me rather than just to make more money from me!”
“Excellent service, well equipped and everything was explained to me before any treatments/procedures. Highly recommend.”
“Super friendly and welcoming! Always feel comfortable and everything is explained clearly”
“Best dentists I have have ever been to. Everyone is friendly, professional, explain everything clearly- would 100% recommend”
“Brilliant service as always. Great people, so friendly and smiley! Fantastic value for money. Really nice waiting room too – very soothing decor.”
“Absolutely excellent dentist, made me feel really comfortable, clean inside, lovely staff. Would recommend in a heartbeat.”
“I had my initial consultation with Georgia, she was super welcoming & explained everything perfectly, made me feel so comfortable which can be difficult when it comes to talking about your teeth!”
Nervous, or been a while?
“I usually dread my dentist appointments, but my experience with Dr Zala completely changed that. He explained everything as he went and made me feel really at ease. Lovely, friendly practice too.”
“Brilliant service, very friendly, hadn't been for a while and made to feel very comfortable.”
“They were very kind and understanding. They went at a pace I was comfortable with.”
“Excellent service . Dentist put me at ease . The place is also spotlessly clean and welcoming. Thank you”
“First visit to rugby smiles dentist. Absolutley brilliant. They made me feel relaxed and no rushing. I would recommend this dentist fully.”
“Emergency appointment needed. Was seen that morning. Ash was brilliant. Explained what was going on which put my mind at rest. Can't rate these guys highly enough.”
“Been a patient at Rugby Smiles for a couple of years now, and the service has been great. Called for an emergency appointment and they saw me 5 minutes later!”
“A really warm and welcoming space with really friendly staff, everyone made my daughter feel really safe throughout her appointment today, thank you! we would definitely recommend”
Straight answers about price
One visit. Everything checked.
Prices in writing.
A full check of your teeth, gums and whole mouth, time to talk, and a written summary with prices — to keep, or to act on.
£45£65
Small X-rays to check between teeth and under old fillings. We’ll always say before we take them.
£10each
A gentle clean that removes plaque, tartar and stains — usually bookable alongside your check-up.
£92
Free for children of parents on our £22/month Dental Plan.
£20
“No hidden cost, honest and transparent fee.” — Google review · larger treatments can be spread with 0% finance (subject to status) · Full price list →
Who you’ll meet
Two of the people who’ll
look after your first visit
Straight in off Newbold Road and met at the desk — that’s the whole arrival.
Not sure what to expect?
Tell us how you’d like your first visit to go
Seven quick questions, two minutes, no booking needed. We’ll plan the visit around your answers — and Georgia can ring you first if you’d rather talk it through.
Before you book
The questions everyone asks
Looking for the between-visits advice? It has its own page: how to keep your mouth healthy between check-ups →
I haven’t been for years — does that matter?
If I book online, am I registered as a patient?
Can I just have the check-up and nothing else?
Do you take NHS patients?
Do you see children?
Do I need X-rays? What do they cost?
Can I have a clean at the same appointment?
What happens if I need treatment?
I’m genuinely nervous. Can you work with that?
How long does it take, and where do I park?
Before you come in
Useful reading for new patients
What a check-up includes, and the prices · Haven’t been to the dentist in years? · The hygienist visit, explained · Bringing the children · Meet the dentists · 0% finance · The £22/month plan
In short
- A private dentist in Rugby for over 20 years, rated 5.0 from 500+ Google reviews
- A £45 check-up for new patients (usually £65), for a limited time
- Everything looked at and explained as we go, with any prices written down for you
- Booking online takes about two minutes — or you’re welcome to ring and speak to Sorrel
Takes 2 minutes to book · 3 Newbold Road, Rugby CV21 2LQ · free parking on site
Not ready to pick a slot? Leave your number and Georgia, our treatment co-ordinator, will ring you back for a chat first.