Cosmetic dentistry in Rugby, Warwickshire
Straighter. Whiter. Yours.
Smile makeovers, made simple.
Every smile makeover is built from a handful of proven treatments — used on their own, or combined. Below is the whole menu with honest prices on everything, so you can explore what's possible before you ever sit in a chair. And when you're ready to talk, the cosmetic consultation is free.
Free cosmetic consultation · Written prices before anything happens · 0% finance available
Start with your problem, not a product
Spot your smile below
Most people don't want "a treatment" — they want a specific thing fixed. Find yours, and we'll show you what actually fixes it.
Crowded or overlapping teeth
→Invisalign or braces move them into line
Gaps between teeth
→Invisalign closes them — or bonding fills small ones in a single visit
One crooked or twisted tooth
→Invisalign — single-tooth problems are often the quickest cases
Chips, marks or worn edges
→Composite bonding rebuilds them — usually no drilling, often in a single visit
Yellow or dull colour
→Whitening — or sometimes just an Airflow® clean (£92)
Had braces — teeth moved back
→Invisalign — relapse cases are usually short ones, then retainers keep it this time
Your options
Six ways to change your smile
Click any treatment to explore it properly — every page has real prices, honest FAQs and no hard sell.
Invisalign®
£3,950 all-in · 0% finance
Straighten crooked, crowded or gappy teeth almost invisibly. One fixed price includes every aligner, free whitening, Vivera® retainers and 12 months of aftercare.
Explore Invisalign →
Braces
Priced at your free consultation
Fixed braces still win for some bites and more complex tooth movements — and we'll tell you honestly whether that's yours, or whether aligners would do the same job.
Explore braces →
Composite bonding
£250 per tooth
Chips, gaps, worn edges and marks rebuilt in a single visit — tooth-coloured resin, sculpted by hand, usually with no drilling and no injections.
Explore bonding →
Teeth whitening
From £550
Boutique home whitening with a guaranteed B1 shade, or Philips Zoom in the chair for same-day results — both dentist-supervised, both with custom trays.
Explore whitening →
Porcelain veneers
£700 per tooth
Thin, custom-made porcelain that transforms the shape, shade and symmetry of front teeth — the most complete change a single tooth can have.
Explore veneers →
The full smile makeover
Combination · planned around you
Most makeovers combine treatments in the right order — see below. Preview the end result with a smile design wax-up (£250) before committing to anything.
Book a free consultation →The makeover formula
Align. Whiten. Bond.
In that order.
If your makeover involves more than one treatment, this is the sequence that wastes nothing — each step sets up the next.
Align
Invisalign or braces move your teeth into position first. There's no point perfecting the colour or shape of a tooth that's about to move — and straight teeth often need less bonding afterwards, because so much of the unevenness was position, not damage.
Whiten
With your teeth straight, whitening brings the whole smile up to your target shade. Do it now — before any bonding — because the next step gets colour-matched to this result. (With Invisalign, whitening is already included in the £3,950 package.)
Bond
Bonding — or veneers — comes last, matched precisely to your new, whiter shade. Composite and porcelain don't change colour with whitening gel, so anything placed earlier would stay the old colour forever. Edges rebuilt, gaps closed, smile finished.
Planned in the wrong order, work gets redone and paid for twice. Planned right, it's one written plan where you see the whole journey — and the whole cost — before step one begins.
Let's talk about "Turkey teeth"
The biggest fear we hear:
"Will I look... done?"
You've seen the headlines, and probably a smile or two that entered the room before its owner did. The fear is legitimate — so here, plainly, is why that look happens and why it won't happen to you.
We add — we don't shave
The "Turkey teeth" look usually starts with healthy teeth filed down to pegs so oversized crowns can be cemented on top. Our makeovers work the other way round: Invisalign moves your own teeth, whitening brightens your own enamel, and bonding adds a thin sculpted layer on top. Your natural teeth stay intact underneath.
Whiter — not white-washed
Ultra-opaque, identical, fridge-white teeth are what announce a smile as fake. We match shades to your face, your age and the whites of your eyes — B1, our whitening guarantee, is the lightest natural shade, not a paint chart. And if a shade won't suit you, we'll say so before you pay for it.
Your teeth, only better
Real enamel has slight translucency at the edges and tiny variations tooth to tooth — and good cosmetic work keeps them. The compliment our patients report isn't "who did your teeth?" It's "you look well." That's the standard.
See it before you commit
A smile design wax-up (£250) gives you a physical preview of the end result — in your hands, before anything irreversible happens. And if straightening is part of your plan, Invisalign's 3D software maps your actual teeth and shows you what's realistically achievable — a simulation built from your own scan, not an artist's impression. If the preview isn't you, we adjust it or you walk away. Nothing is cemented, filed or fitted until you've approved what you saw.
Already had work abroad that's causing trouble? You won't get a lecture here either. We see it more often than you'd think, and we'll examine what's going on and help you put it right — judgement-free. Just call 01788 579 577.
Smile design 101
The anatomy of a great smile
"Nice teeth" isn't luck — it's a handful of measurable things working together. These are the seven we design every makeover around:
1
2
3
4
5
6
7
The midline
The line between the two front teeth sits in the centre of the face. Even a small tilt makes a smile read as "something's off" — without anyone knowing why.
Central dominance
The two front teeth are slightly larger than their neighbours and catch the light first. Rows of identical, same-size teeth are a hallmark of fake-looking smiles.
The smile arc
The edges of the upper teeth follow the curve of the lower lip — you can see it tracing along here. A dead-flat edge line is one of the things that quietly ages a smile.
A level gum line
Gum heights mirror each other side to side, with only a little gum on show above the front teeth. Uneven gum levels distract the eye more than tooth colour ever does.
Natural proportions
Each front tooth is roughly three-quarters as wide as it is tall, stepping down gently in size towards the corners of the smile — never one uniform slab.
Shade with life in it
Bright but believable — B1 is the lightest natural shade — with a hint of translucency at the biting edges. One flat, opaque white is exactly what reads as false.
The buccal corridor
The small dark spaces at the corners of the smile, between the back teeth and the cheeks. A great smile fills its frame — a broad arch with just a whisper of shadow at the corners. Large dark corridors make a smile read narrow, and widening the arch (often with aligners) is exactly how it's fixed.
And the part that matters more than any checklist: a great smile isn't about "perfect" — it's the smile that makes you feel confident. Some people want the full transformation; others just want to stop hiding one tooth in photos. That's why your consultation starts with a proper conversation, not a shade guide — we take the time to understand what you actually want, then use these seven principles to design your version of it. And the smile design wax-up (£250) puts that version in your hands before anything begins.
Real patient · real result
The formula, on a real smile
A real Rugby Smiles patient: Invisalign® to align, then edge bonding to rebuild the worn tips — the exact sequence above. Notice what it doesn't look like: done.
How it starts
From "I've been thinking about it"
to a written plan
Tell us what you'd change about your smile. We'll examine your teeth, listen properly, and tell you straight which treatments would get you there — and which you don't need.
Every option priced exactly, in plain English, to take home and think about. No pressure at the chair, no follow-up sales calls. 0% finance if you want to spread the cost.
If your makeover combines treatments, we sequence them so nothing is done twice or wasted — and you see improvements at every stage, not just at the end.
Before you book
Smile makeover questions, answered
How much does a smile makeover cost?
Will it look natural — or like "Turkey teeth"?
Where do I start if I don't know what I need?
Why does the order of treatments matter so much?
How long does it all take?
I'm nervous of dentists. Is cosmetic work an ordeal?
You've been thinking about it
long enough.
One free consultation. An honest opinion. A written plan with real prices. What you do with it is entirely up to you.
Rugby Smiles Dental Clinic · 3 Newbold Road, Rugby CV21 2LQ · Free parking on site
All prices are confirmed in writing before treatment begins. 0% finance via Chrysalis Finance and Practi, subject to status.