★★★★★Rated 5.0 from 500+ Google reviews

General dentistry in Rugby, Warwickshire

The everyday dentistry that
keeps small problems small.

Check-ups, fillings, root canals, extractions and gum care — done gently, explained in plain English, and priced in writing before anything happens. Most big dental bills started life as a small problem someone put off.

New patients: £45 for a limited time (usually £65) · Free parking on site · Saturdays by arrangement

Gentle with nervous patients Written prices before treatment Digital X-rays — faster, less radiation Everything under one roof

It starts with a check-up

Twenty unhurried minutes,
twice a year.

That's the whole secret. Most dental problems — decay, gum disease, even oral cancer — give no pain in their early stages, which is exactly when they're small, cheap and easy to fix.

Your dental check-up

£45£65 for new patients

Recall examinations £45 · child examinations £20

Thorough examination of your teeth, gums and any existing dental work
Mouth-cancer screening as standard, every visit
Checks for decay, gum disease, and clenching or grinding habits
Honest advice on diet, brushing and the right toothpaste for you
A written plan with exact prices — before anything happens

Digital X-rays are £10 each (usually two) — faster and with far less radiation than old-style films. A hygiene clean with Airflow® (£92) can often be added to the same visit.

New here? Start with the £45 check-up

Why every six months?

Because problems that hurt are problems that got a head start.
Caught early: a small filling (£140), a quick hygiene visit (£92)
Caught late: root canal treatment (from £450), a crown (£700), or losing the tooth
Six-monthly is right for most people — but we'll recommend your interval honestly, based on your mouth, not a rulebook

If your teeth are healthy, we'll happily tell you exactly that and see you in six months. No invented treatment, ever — that's the deal.

Everyday treatments · honest prices

Whatever your teeth need,
it's handled here.

Hygiene & gum care

Airflow® clean £92 · gum treatment £90 per quadrant

The modern, no-scrape clean that lifts plaque, tartar and staining — and the first line of defence against gum disease.

About hygiene visits →

White fillings

£140 · temporary filling £80

Tooth-coloured composite that blends invisibly with your own teeth — no grey metal in your smile.

See all prices →

Root canal treatment

From £450 · molar £550

The tooth-saving treatment with an unfair reputation — done gently with modern techniques, it feels much like having a filling.

About root canals →

Crowns & bridges

£700 per tooth or unit

Strong, natural-looking protection for broken or heavily filled teeth — and fixed replacements for missing ones.

About crowns →

Extractions

From £140 · surgical £350

When a tooth genuinely can't be saved, we'll tell you straight — and take it out gently, with every replacement option explained.

See all prices →

Emergency appointments

£50 assessment

In pain, broken a tooth, or lost a filling? Emergency slots are held every day — usually same-day if you call before 10am.

Emergency dentist →

On the Dental Plan (£22/month), your check-ups and hygiene visits are included, your children's check-ups are free, and everyday treatment like the above is 10% off.

About the plan

Rated 5.0 from 500+ Google reviews

Including plenty of people
who hate the dentist

★★★★★

"Don't like the dentist never have done that's why I avoid it until I desperately need it but this place 10/10 I'm not worried about going back constantly telling you what's happening seeing if your okay... 100% recommended rugby smiles if your scared of the dentist"

Reece T. · Google review
★★★★★

"First visit to rugby smiles dentist. Absolutley brilliant. They made me feel relaxed and no rushing. I would recommend this dentist fully."

Anne-Marie M. · Google review

Before you book

The questions we hear most

How much does a check-up cost?
A full examination is £65 — but new patients pay £45 for a limited time, and recall examinations for existing patients are £45 too. Children are £20 (free if a parent is on the Dental Plan). X-rays are £10 each and we usually take two, so budget around £65 all-in for a first visit. Everything after that comes with a written price before we do anything.
How often should I have a check-up?
Every six months suits most people — it's short enough that problems get caught while they're small and cheap. But it isn't a rulebook: if your mouth is very healthy or needs closer watching, we'll recommend the interval that's honestly right for you.
What actually happens at a check-up?
A thorough look at your teeth, gums and any existing dental work; a mouth-cancer screening as standard; checks for decay, gum disease and signs of clenching or grinding; and any X-rays that are due. Then a plain-English conversation about what we found — and if that's "nothing, all healthy", we'll say exactly that and see you in six months.
I haven't been for years. Where do I start?
With one honest check-up and no lecture — we promise. It's the most common story in our waiting room, and most mouths that have waited years need less work than their owners fear. Start with the £45 new-patient check-up and you'll leave knowing exactly where you stand.
Do you take NHS patients?
We're a private practice, so we don't hold NHS contracts — but we've worked hard to keep private care accessible: £45 check-ups for new patients, children at £20, a £22/month Dental Plan covering routine care with 10% off treatment, and 0% finance for larger work. If you need an NHS dentist, nhs.uk has a "find a dentist" search, and NHS 111 can help with urgent problems.
I'm nervous. Honestly, how gentle are you?
Nervous patients are half our practice — read our reviews and you'll spot them. A check-up involves nothing more than looking and talking, nothing ever happens without your say-so, and for treatment, sedation is available if you want it. Tell us when you book and we'll go at your pace — or start with just a chat: our nervous patients page explains how.
I clench or grind my teeth — can you help?
Yes — and it's worth raising, because grinding quietly wears teeth flat and cracks fillings long before it hurts. We check for the tell-tale signs at every examination and can protect your teeth (usually with a custom night guard) before the damage gets expensive.

Six months from now, you'll be glad
you booked today.

One unhurried check-up, a written plan, and the small stuff stays small. That's general dentistry done properly.

Rugby Smiles Dental Clinic · 3 Newbold Road, Rugby CV21 2LQ · Free parking on site
£45 new-patient rate is a limited-time offer (usually £65). X-rays £10 each. All treatment priced in writing before it begins.