About Rugby Smiles · Private dental clinic in Rugby
Built for people who don't
love going to the dentist.
Rugby Smiles opened its doors on Newbold Road in 2022 with one idea: dental care that feels calm, honest and genuinely on your side. Four years and 13,000 patients later, we're the highest-rated dental clinic in Rugby — and this is our story.
New patients: £45 check-up for a limited time (usually £65) · Free parking on site · Invisalign Provider
3 Newbold Road, Rugby — free parking right outside the door
Why we exist
We kept meeting people who'd been
putting it off for years.
After two decades as a dentist, our principal Tim Bond kept hearing the same stories: people who'd avoided the dentist since childhood. People who'd been rushed through ten-minute appointments, or left a practice feeling judged for how their teeth looked. People who wanted a straighter smile but never asked, because they were braced for a lecture — or a bill they couldn't predict.
None of that is how dentistry should feel. So in June 2022 we opened Rugby Smiles to do it differently: unhurried appointments, plain-English explanations, prices you see up front, and a team chosen as much for kindness as for clinical skill.
Everyone in Rugby deserves to feel good about their smile — and getting there should never feel scary, judged, or out of reach.
The story so far
What happened next told us we were right.
Rugby didn't need convincing. In four years, more than 13,000 patients have made Rugby Smiles their dental home — almost entirely through word of mouth and Google reviews. Today we hold a 5.0-star rating from 500+ reviews, the highest of any dental practice in Rugby.
We believe everyone deserves the highest level of dental care — delivered in a warm, welcoming place where you never feel rushed or judged. Every treatment plan is built around your own needs and goals, and our aim hasn't changed since day one: long-lasting relationships built on trust, honesty and a shared commitment to your healthy smile.
How we work
Care designed around how you actually feel.
Calm, gentle, never rushed
Nervous patients are who we built this practice for — an unhurried chair-side manner, a judgement-free welcome, and sedation when you need it, so even the most anxious patients finally stay on top of their dental health. How we care for nervous patients →
Everything under one roof
Check-ups, hygiene, Invisalign, implants, dentures and cosmetic work from one experienced team — so you're never bounced between practices, and we always know your whole history.
Honest advice, clear prices
We explain your options in plain English and show you the cost up front — no surprises, no upsell pressure, so you make decisions feeling fully in control.
We're an independent private practice — no NHS waiting lists, with membership plans and 0% finance to keep care affordable. See our prices →
One honest check-up — and no lecture, whatever state your teeth are in.
The people
The team behind the reviews.
Around nine clinicians work under one roof — with over a decade's clinical experience each across implants, root canal treatment, orthodontics, oral surgery and sedation — and we're a certified Invisalign Provider. Almost everything you need is handled here, by people who know your history.
Dr Tim Bond
Principal Dentist
BDS Cardiff, 2005. Rugby Smiles' founder and lead Invisalign and cosmetic dentist. Twenty years of experience, and a firm believer that the best dentistry starts with listening.
Dr Savan Zala
Implant Dentist
BDS Guy's, King's & St Thomas', London · MSc Dental Implantology, Warwick. Leads dental implants in Rugby and our full-arch ("teeth-in-a-day") work, restoring function and confidence for patients who thought it was too late.
The next chapter is yours.
Whether it's a check-up you've been meaning to book or the smile you've quietly wanted for years — we'd love to look after you. Booking takes under a minute — and if you'd rather talk to a human first, call us. No obligation, no hard sell.
Related: meet the team, see our prices, or get in touch.
Rugby Smiles Dental Clinic · 3 Newbold Road, Rugby CV21 2LQ · Free parking on site · Saturdays by arrangement